“Sortie en Mer” by CLM BBDO for Guy Cotten (2014)

Reference — Tags: , , , — jbrieger @ 12:34 pm

Sortie en Mer is an interactive drowning simulator by CLM BBDO.  In it, you  see through the eyes of Julien, whose clumsy friend knocks him into the water while out sailing. From there, Sortie en Mer is a haunting and frantic struggle for survival.  It’s an incredibly intense experience for something that takes place through the web browser, and while it is very PSA-y, it’s pretty effective at putting you into the shoes of a drowning sailor.

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