Immersive Experience: “Think Tank” by Rachel Ciavarella and John Brieger


Think Tank is about reflection.  It strips down sensation and provides a carefully curated set of aural and visual stimuli.  The ultimate goal is for participants to leave their current emotional and physical states and experience emotions based on priming words. We used several emotions from John Koenig’s project The Dictionary of Obscure Sorrows.

For example, énoument:

n. the bittersweetness of having arrived here in the future, where you can finally get the answers to how things turn out in the real world—who your baby sister would become, what your friends would end up doing, where your choices would lead you, exactly when you’d lose the people you took for granted—which is priceless intel that you instinctively want to share with anybody who hadn’t already made the journey, as if there was some part of you who had volunteered to stay behind, who was still stationed at a forgotten outpost somewhere in the past, still eagerly awaiting news from the front.

In the video above, we present Think Tank as a form of design fiction – in which global culture has done away with most sentiment. However, black market emotion tanks like ours still exist on the fringes of society, letting people experience complex emotions long forgotten by most.

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