Posts Tagged 'The Fun Theory'
“Piano Staircase” by Volkswagen-The Fun Theory (2009)
The Fun Theory is an initiative led by Volkswagen. Their idea is that if you make something simple and fun, you can create positive behavior change. Here, they made the stairs piano keys, so when someone climbed up the stairs,
“Piano Staircase” by Volkswagen-The Fun Theory (2009)
The Fun Theory is an initiative led by Volkswagen. Their idea is that if you make something simple and fun, you can create positive behavior change. Here, they made the stairs piano keys, so when someone climbed up the stairs,