“Racing Extinction” by Louie Psihoyos and Travis Threlkel (2015)
A team of artists and environmentalists, led by Louie Psihoyos and Travis Threlkel helped bust a L.A. restaurant called Hump for serving whale meat. They used a 15,000-lumen video projector mounted on a retractable steel frame that can extend and pivot in any direction to show the image of a whale in front of the restaurant for a number of days. Soon enough, restaurant patrons stopped eating at Hump and complaining to the city. Soon enough, the business had to shut down.
This is the same team involved in projecting images of endangered animals on the empire state building.